Dear {{contact.firstName}},

I hope this email finds you well, or at least better than my attempts at web design circa 2005 (think flashing text and auto-playing MIDI files – the horror!).

I'm Paul from Stonefall Marketing, a digital marketing agency in Harrogate where we help local businesses look significantly less embarrassing online than my first MySpace page.

While stalking – I mean, professionally researching – outstanding local businesses in Harrogate & Knaresborough, I was genuinely impressed by {{contact.company}}'s reputation for {{contact.compliment}}. Your {{contact.serviceProduct}} looks amazing, but your online presence is like having a Ferrari and keeping it hidden in the garage. Let's get that beauty on the digital highway!

Here's the deal: I want to build you a completely free professional website. (And no, I haven't been hacked, lost a bet, or gone temporarily insane... though my accountant might disagree.)

What you'll get in this "am I really giving this away for free?" package:

Custom-designed, mobile-friendly website that won't make visitors squint or turn their phones sideways (worth £500)
Your own domain name for a year (something more professional than www.please-hire-me-I-make-amazing-cakes.wix.com)
Basic SEO setup so people can find you when they Google "{{contact.serviceProduct}} near me" at 2am
Contact form that works better than the "leave a message in a bottle" method
Social media integration (so your Facebook posts can finally make friends with your website content)

Why am I doing this when I could be charging you money? Three slightly embarrassing reasons:

My portfolio needs more local success stories (and your business is exactly the kind I want to showcase)
I'm pathologically committed to making Harrogate's online presence better than Ripon's (it's a whole rivalry thing)
I'm playing the long game – if you love your free website (and I know you will), maybe you'll remember me when you're ready for the fancy digital marketing bells and whistles or a friend asks who built your website

Could we chat for 15 minutes this week about creating a website that makes your competitors quietly seethe with jealousy? I'm free most Wednesdays and Fridays or can work around your schedule (my Netflix binge-watching can wait).

Just reply to this email or call/text me at 07356 234 256 – I promise I'll pick up (unless I'm in the shower, in which case, give me 5 minutes).

Looking forward to potentially making the internet a better place, one {{contact.company}} website at a time,

Paul Cundell

Website Building Wizard (but not the pointy hat kind)

Stonefall Marketing

07356 234 256

paul@stonefallmarketing.com

www.stonefallmarketing.com

P.S. This offer expires approximately two weeks from now, or when my accountant realises what I'm doing – whichever comes first. I'd be happy to show you some websites we've created that made similar business owners do a happy dance (no dance skills required on your part, I promise).

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